One of the most enjoyable pastimes any child can have is playing in their mothers shoes. Perhaps not so much the boys, but definitely the girls! Playing at dress up and day dreaming about the time when you could have the same shoes, shoes with heels and shiny buckles! Well those days have arrived for the children of today with the advent of the launch of the Juicy Couture brand. Juicy Couture Kids Shoes in many instances are exact replicas of the adult shoes available in this fashion line.

The Juicy Couture label is the brainchild of designers Gela Nash-Taylor and Pamela Skaist-Levy (strange, they both have double barreled names!). Both of these ladies live in California, in the same town. They are the names behind the label and when they first decided to launch their own brand of fashion, they wanted it to be a brand that was affordable for everyone. However things soon change when this label took off in popularity, and now it is very exclusive.

The brand took of virtually overnight when the ladies thought it would be cool to send Madonna one of their track suites. They had Madge embroidered on it, and although they rarely use the “Madge” slogan now. It did the job! Madonna liked the track suit and was seen wearing it, and the rest as they say is history.

Initially this was a very limited brand, but in the late 2000,s they established a flagship store, situated in New York, where else, but on Fifth Avenue? Now they have stores in Tokyo, Milan, Hong Kong, Beijing, Kuala Lumpur, Kuwait, Jakarta, Shanghai, Washington DC, Chicago, Atlant and Texas. And these products can also be purchased from various online stores.

This label is not only about kids shoes however, they make clothing for adults and children, as well as maternity wear. They design and manufacture every accessory imaginable and their labeled accessories, clothing and shoes are in huge demand. Kid love, it, adults love it and pregnant women love it.

This label has found itself in hot water with various organizations and parents because of the slogans they use. They never stick to one particular slogan and have used many different slogans. However one thing they have stuck to is embroidering “Juicy” across the seat of their track pants and some prudes complain that this is too sexually provocative for children.

In my opinion there is nothing wrong with this, but some people will find anything to complain about. If my kids like the label, and they do, I will buy it for them. I have better things to do with my time than infer that something as innocent as the word “Juicy” is provocative as some ignorant people would have us believe.

The Mariska pumps in the kids shoe range are absolutely divine. They are smart, well made and very stylish. Any little girl wearing these shoes will look and feel like a princess. The label makes both shoes and boots for kids that are in keeping with fashion and are elegant.

As Apparel is always one step ahead of the season, the Juicy Kids range is already releasing their fall collection. There are some stunning Juicy Kids Shoes available, and I for one can’t wait to see what they come up with as their next slogan, can you?

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