Playing dress up is one of the memories that most kids have and hold special in their adult days. At least it was for me, but I’m a girl, I am not sure if it’s different for girls and boys, but I had two brothers and they are both very masculine, but both of them enjoyed playing this game. Trundling around in your mums evening dresses and shoes is so much fun. Children today, may not have this pleasure now that Juicy Couture Kids Shoes are available, because many of these designs are replicas of fashionable adult shoes.

These kids’ shoes are just too cool for school, although you will have a hard time convincing your kids to leave them at home. The two designers behind the launch of this fashion label, Gela Nash-Taylor and Pamela Skaist-Levy both live in California, Pacoima to be precise, and when they made the decision to launch their own fashion label, they wanted it to be affordable to the general public.

The brand took of virtually overnight when the ladies thought it would be cool to send Madonna one of their track suites. They had Madge embroidered on it, and although they rarely use the “Madge” slogan now. It did the job! Madonna liked the track suit and was seen wearing it, and the rest as they say is history.

In the beginning the brand was quite limited, they did not have their own flagship store and there line was marketed though various big name department stores. Now they have their own flagship store on 5th Avenue in New York as well as stores in, Texas, Atlanta, Washington DC, Chicago, and wait for it….Kuwait, Jakarta, Kuala Lumpur, Beijing, Hong Kong, Milan, Tokyo and Shanghai.

The Juicy Couture kids line is not only shoes and clothing however, you can also get hats, scarves, wallets, book bags, cases, jewelry, watches. You name it, this label has it available for the kids and the kids love it.

This label has found itself in hot water with various organizations and parents because of the slogans they use. They never stick to one particular slogan and have used many different slogans. However one thing they have stuck to is embroidering “Juicy” across the seat of their track pants and some prudes complain that this is too sexually provocative for children.

I say leave the prudes to their meanderings if they have nothing better to do. I am buying my kids this label if they want it, I like it too! If you don’t want to buy it, you have not right to stop anyone else from doing so.

The Mariska pumps in the kids shoe range are absolutely divine. They are smart, well made and very stylish. Any little girl wearing these shoes will look and feel like a princess. The label makes both shoes and boots for kids that are in keeping with fashion and are elegant.

As Apparel is always one step ahead of the season, the Juicy Couture Kids range is already releasing their fall collection. There are some stunning Juicy Couture Kids Shoes available, and I for one can’t wait to see what they come up with as their next slogan, can you?

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