Marcia Kilgore, an ex personal trainer, just couldn’t find enough time to visit the gym – so she took steps to resolve the problem. Working together with the London South Bank University (LSBU) she conceived of and developed a range of fitness shoes known as Fitlops.

These use a specially designed three piece sole called a “microwobbleboard” to provide the wearer with a workout while walking around normally. High density material is used in the heel section so as to reduce shocks whilst walking. The mid section of the sole, between the arch and just behind the toes, is made from a low density material. The toe section is manufactured from a medium density material.

These three distinct areas, and the different materials used, combine to increase the duration of muscle activity during normal walking. The muscles work for up to 16% longer than normal – which means that every step you take in your Fitflops trims your legs and tones your buttocks.

In 2006, after extensive testing at LSBU, the Fitflop range was launched in the UK. They were an immediate success and some customers even had to join a waiting list just to get hold of their Fitflops. To begin with the range consisted mainly of flip flop type sandals. However, customer feedback suggested that other styles were required and the range was expanded. Today, you can choose from a wide selection of Fitflop sandals, boots and clogs in both male and female styles. Some of them look great. There are plenty of different colors and styles to choose from and, best of all, they’re now on sale in the USA.

So if you struggle to find enough time to visit the gym, or even if you just find it difficult to motivate yourself to take exercise, then why not consider getting a pair of Fitflops? In order to get the benefit of a lower body workout, all you need to do is pull on a pair of Fitflops instead of your normal shoes and then just walk about as normal.

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Clothing & Apparel