October 5, 2010

Fitflops Expand Their Winter Range

since their their launch in 2007, Fit Flops sandals have proved to be a firm favourite with women everywhere. The sandals in the range combine fashion style and colour with muscle toning abilities. The specially shaped sole increases muscle activity in the calves by as much as 11%, the hamstrings by up to 16% and the buttocks by as much as 30% in comparison with conventional fitness footwear.

For many people the prospect of a “workout while you walk” is extremely attractive. However, there are probably just as many who are happy to choose from the range of sandals simply because they are so fashionable, colourful and comfortable.

However, sandals are far from the ideal type of footwear in most countries during the winter months. Fans of Fitflops must have been delighted when, in response to customer feedback, the range was extended to include slippers, clogs, boots and, most recently, sneakers. Now it is possible to get a free lower body workout without freezing your toes off.

Both ankle boots and calf boots proved to be strong sellers during the winter months. Water and stain resistant suede and leather are used for the uppers with a snug sheepskin lining to keep your feet cosy and warm in the cold weather. They use s similar shaped sole to provide all the same toning benefits of the sandals, but anti-slip rubber to provide good, secure grip in wet and icy conditions is also incorporated.

As well as suede and leather boots, customers can select from funky metallic black, silver or bronze “Snugger” boots which are perfect for cold winter days. They have a metallic finish and are water resistant with a good grip to cope with snowy or icy conditions underfoot.

And when you do get back home and kick off your boots you can still get the benefit of Fitflops toning abilities by slipping into a pair of Ultra Lounge slippers. These are perfect for wearing around the house and incorporate a fake fur lining to keep you warm and cosy on a cold winter’s evening.

If the prospect of slipping into a pair of these winter boots or slippers has you looking forward to winter, then the latest addition to the 2010 range may be just what you need whilst you’re waiting for the cold weather to arrive. The most recent offering from Fitflops is a range of sneakers – cleverly designed to disguise the toning sole and available in a wide choice of colours. Nobody will suspect that you’re getting the benefit of a free lower body workout simply by walking around normally as you go about your daily business.

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