Here’s the most important thing about myself and fashion : we don’t click. We do not get along very well. You cannot put me and fashion in the same sentence.

I wasn’t one who’d buy fashion magazines and indulge into ooohing and aaahing over the newest releases or lines of established and would be designers. I would rather help myself with a John Grisham suspense thriller or a Jodi Picoult tear-jerker than go gaga over featured accessories that all look the same to me. You would never see me reaching out for glossy magazines to check what Angelina Jolie wore during the Academy Awards or what Nicole Kidman donned during the Oscars. Whether they were smokin’ or not doesn’t appeal to me. Who and what motion picture bagged the Bests awards and whose speech was the most inspiring are what I’m inquisitive about.

But lately, it seems that we, that is, fashion and I, are slowly working things out. It commenced with three words, ethical is Fashionable. Yes, you read it right. Fashion’s new partner is indeed ethics. You don’t quite get it? Same here. I did have a hard time understanding it too, the 1st time I saw it. How can fashion, a free spirit, ever hook up with a harsh and stifling personality, ethics. A very unlikely pair, isn’t it?

A very fascinating one, too. The ‘ethical is fashionable’ scheme is slowly gaining momentum. Some view this as a methodology still to gain recognition among clothing corporations to propel themselves into the conventional fashion scene. Think fair competition and trade. Others believe that this is really a drive towards a responsive and responsible fashion industry, thinking less of what designers and outlets need to produce and more of what the purchasers like and demand which hopefully will translate to less surplus and less production waste.
Whichever stand you opt to protect doesn’t matter. The more critical thing to think about here is what is being done in the light of this campaign. The ethical is fashionable scheme is bringing products that used to be considered non marketable to full view. Take for example crochets and knits and other hand-crafted products which are pulling in millions of dollars.

What has happened to the claims these are unprofitable? The point is kind of straightforward and it has for a while been looking at us : there’s a gentle shift happening in the fashion industry. What used to be a restricting and inclusive play ground for large companies is starting to become more accessible to small enterprises. Thanks to the more informed and more responsible patrons who’ve noticed that fashion isn’t just about having the newest and hottest item there is . Fashion is also about choice, intellectual ones. It includes : caring about beginning business ventures, giving them an opportunity to break in the rather monopolized industry and supporting companies who give back to their workers.

One of my favourite brands right now is Ginger and Smart Online. A great example of an ethical brand.

People caring for folks. Folk caring for the environment. And folk looking good. At what point did fashion become this exciting! Moral is indeed fashionable.

So go have a look at Ginger and Smart Fashion and do your bit for ethical fashion.

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Womens World