Fashion and beauty is crazy. You only need to watch the rate women shop, or glance the contents of a girlfriends make up bag, to understand us guys have it easy.

Pull on a pair of jeans, throw on a half ironed t-shirt and off we go. Out-of-bed hair is all the rage these days (or at least it was when I last checked). On the way out of the door we’ll grab some lynx and spray it recklessly to shield the smell of 3 day old pants and socks.

For women, fashion and beauty is a completely different thing entirely. I shudder to think how much the industry is worth. My girlfriend alone probably accounts for about 10% of total cosmetic sales! And the pressure to look good and wear the latest clothes is insane.

So where do us guys come in?

Well, despite having to nod our heads repeatedly and say ‘yes, that looks nice’, we too have to venture into the dark world of fashion on very rare occasions (usually on Birthdays), so it pays to be prepared when purchasing make up for the opposite sex.

Here are a few tips to ease your makeup purchase woes:

• First off, go fishing. By this I don’t mean actually fishing (just so we’re clear)! Start asking questions (without being too obvious) and try to find out what make up your friend/girlfriend/mother/sister already uses. Quite often women will have their favourite styles and brands, so sticking to this is often a winning formula. A brave man is he who veers away from this path.

 

• Do your research in-store. Speak to the pretty makeup sales ladies. They are trained make up ninjas and will be more than happy to help. Just don’t be overly friendly or you might end up with lots of make up and noone to give it to!!

 

• Everyone likes a freebie so try getting your hands on some free make up samples, especially items like foundation, concealer, mascara and lipstick. All you need now is a friend guinea pig to experiment on. There’s a good chance your friends won’t want you testing products on them. You’re a guy after all, so what the hell do you know about anything? Your best bet is to give the samples to friends and see what they think about the results.

 

• And if all else fails, call your Mum. This is the ultimate guys’ secret weapon. Mum’s are the source of life and knowledge. And if your Mum doesn’t know the answer (this happens extremely rarely) try plan B – a box of chocolates, a bear and some flowers, or if you want to splash the cash, opt for some perfume. It’s a dead cert!

You can do it – you can choose make up successfully and the recipient will forever adore you for your valient efforts.

For some great make up tips, fantastic mascara and great quality concealer, visit Rimmellondon.com.

Tags

Beauty Products